Across all our product ranges we work closely with breeders to ensure we have the right genetics for a successful crop. We try to work with as many UK breeding companies as possible, alongside seeking new varieties from the leading breeding and young plant companies from across the globe.
We seek out varieties with genetics that are more tolerant to pest and disease, support healthy growth in the glasshouse, create robust plants that will withstand handling in the supply chain, and will provide a great home and garden experience for the consumer.
Growing in the glasshouse for 24 weeks, Poinsettia are one of our most important single crops where we need to ensure we’re using the right genetics to maximise the crop and meet Christmas demand. Every year our expert growers test new genetics and run growing trials to identify the best varieties to scale up to commercial volumes.